A Legacy of 20 years – Evolving
RULE BREAKING | BOLD | QUIRKY | COLOURFUL
A legacy of 20 years: evolving into a creative boundary-pushing new and exciting venture!
(Cape Town, Monday 27 March 2023) Known for his flamboyant personality, enthusiastic dedication to details, the renowned late Aleit Swanepoel paved the way for the wedding industry in South Africa. Aleit Weddings quickly became synonymous with extravagantly bespoke occasions where ground-breaking creativity was a key trademark.
Upon the astonishing 20-year anniversary of this iconic brand, a vibrant new addition is set to take the industry by a colourful storm… Introducing – a|WEDDING by Tatum.
COLOURING OUTSIDE OF THE LINES!
Fixate your focus! Moving away from traditional weddings and entering a space that creates bold, quirky and bright celebrations. From unique locations, intimate elopements, and high-end multi-day events, Tatum is ready to take on this all-inclusive wedding venture of celebrations!
Hans Roosenschoon, The Aleit Group co-founder and owner, says: “This new brand creatively transitions from what Aleit originally envisioned in such a great way. He was colourful, vibrant, quirky, enjoyed colouring outside of the lines and creating non-traditional, unique celebrations. I believe he will be super proud of this exciting new addition to the Wedding industry.”
Female Entrepreneur, feminist CEO and disrupter of the status quo. Tatum is a passionate advocate for shaking up the wedding industry one love-celebration at a time! a|WEDDING by Tatum is ready to set the scene by specialising in one-of-a-kind wedding planning and designing. From A-list celebrities to everyday power couples, a|WEDDING by Tatum will ensure that your wedding is as unique as you and your partnership.
TRUE TO WHO YOU ARE!
Tatum can be described as someone obsessed with organisation, a true perfectionist and someone who pays attention to the smallest of details to ensure every last part of the event is thought of. She believes in connection, and kindness, and with a|WEDDING by Tatum she’s committed to creating celebrations that reflect these values. Tatum is ready to challenge all the conventional nuptial norms and champion a fresh approach to the wedding industry!
This brand definitely has mind-blowing, trendsetting awesomeness in its blood; and will maintain close ties with these associated Aleit brands, and trusted partners that includes: a|CREATE, Laurent, Zeitz Ocular lounge and event space, DIENS, Lourensford Market, Aleit Events and The Aleit Academy.
Aleit was known to be an innovator, perfectionist and has been described by the media as a creative whiz. Now it’s time for new blood to build on his legacy and Tatum is ready to celebrate it in her own creative and colourful way.