How to use the 2023 Pantone Colour of the Year in your wedding
Viva Magenta is the 2023 Pantone Colour of the Year and this bold hue is inspiring couples to make a statement on their wedding day. (Maximalism is a major trend this year, after all!)
Move over, millennial pink: There’s a hot, new colour in town! Viva Magenta 18-1750; a bright, punchy, fuchsia-meets-red tone, that Pantone has described as “brave and fearless.”
“It is a shade rooted in nature descending from the red family and expressive of a new signal of strength,” Pantone writes on their announcement. “Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
If “joyous and optimistic” isn’t a fantastic description for a wedding colour palette; we don’t know what is! Make sure to pair this colour with reds, bright pinks, light pinks and whites, to be ‘on-trend.’
Thinking about working Viva Magenta into your own big-day design? Here, we’re sharing our favourite ways to make Viva Magenta part of your wedding design in 2023.
Create a Statement Floral Runner
If you’re ready to lean in and make Viva Magenta a focal point of your wedding’s colour palette, there’s no better way to do it than with your reception florals. A lush runner overflowing with bougainvillea, as well as roses and ranunculus, is guaranteed to make a statement.
Go Bold With a Ceremony Arch
Why only one arch – go for a double arch – that is ideal for anyone who absolutely loves Viva Magenta. Why not even introduce aisle florals as well? Maximise your ceremony area with gorgeous florals!
Dress Up Your Tables
Talk about place settings that ‘wow’. You can bring Viva Magenta into your table scapes with magenta-toned menu cards, napkins and even glassware.
Make Your Bouquet a Focal Point
Peonies are statement florals for any wedding bouquet, and therefore making this your main focal point in Viva Magenta can be beautiful.
Decorate With Punchy Florals
And if you want to go all out, don’t be afraid to commit. Add abundant displays of magenta climbing reception walls, hanging from the ceiling or creating an unmissable backdrop for your head table.
Add It to Your Stationery
Viva Magenta plays surprisingly well with a variety of other colours, including light pink, red and white, for example. Work it into your wedding stationery in the form of illustrations, frames, and other fun flourishes.
The Groom can Wear it
This can be a super modern, fun way to incorporate this in your wedding. If the groom likes to be unique and wants to stand out from the rest, get him a tailored Viva Magenta suit for the wedding. Talk about a statement!
The Bridesmaids can Wear it
Maybe you are not so out-there and your groom wants to opt for a neutral colour suit. You can bring the colour into the bridesmaids dresses. And who said the bridesmaids all need to wear exactly the same colour and design. Be playful and use shades of magenta.
Add it to the cake
You can even ask your cake baker to incorporate the colour in your wedding cake or desserts.
More fun ways to incorporate the colour
- Use it in your welcome drink
- Get a Viva Magenta car for bridal transport
- Add it in your wedding dress
- Use it in smoke grenades for your wedding photos
- Add a personalised neon sign
- Add a personalised vinyl to your dance floor
I am sure that there are hundreds of other creative ways you can incorporate this hot colour into your wedding celebration. I would love to explore these options with you! Book your consultation with me today!